
Valuation Service
Independent, impartial valuation across businesses, financial instruments and intangible assets.
Our Methodology
Our valuation practice applies the market, income and cost approaches in line with the International Valuation Standards (IVS) 2025 and the relevant IFRS/IAS requirements. Each engagement is led by a qualified director and reviewed for independence.
Deliverables
- Valuation report with stated basis, method and assumptions
- Documented inputs and workings
- Support for audit, transaction and financial-reporting purposes
Our Experts

William Yuen
Co-Founder & Director of Valuation Service
William Yuen is a co-founder and Director of Ascent Partners, leading its valuation practice since 2014 and providing business, intangible-asset and financial-instrument valuations for transactions, financial reporting and disputes. A Chartered Financial Analyst (CFA), Financial Risk Manager (FRM) and Chartered Valuer and Appraiser (CVA, Singapore), he has acted as signing valuer on numerous Hong Kong listed-company and SFC-regulated engagements, and previously served as an independent non-executive director of InvesTech Holdings Limited (HKEX: 1087) and Finsoft Financial Investment Holdings Limited (HKEX: 8018). He holds a BSc in Electrical Engineering (HKU), a Diploma in Business Management (CUHK) and an MSc in Finance (National University of Ireland).

Simon Mak
Founder & Chief Executive Officer
Simon Mak is the founder and Chief Executive Officer of Ascent Partners, which he established in 2008 and has built into a valuation and advisory practice serving more than 300 listed companies, multinationals and state-owned enterprises across Hong Kong, the Chinese Mainland and Singapore. He holds a B.Sc. in Mathematics and Computer Science from McGill University and is a CFA charterholder, Certified Management Accountant, Member of the Institute of Public Accountants (MIPA), a graduate of the Cambridge Institute for Sustainability Leadership and a holder of the SASB FSA Credential; he is also the author of 12 books on ESG reporting and corporate valuation, and a former external Master's supervisor at Xiamen University and adjunct professor at Huaqiao University. Simon advises boards on valuation, risk and ESG strategy; he served as Vice Chairman & CEO (Pro Bono) of Friends of the Earth (HK), founded the Ascent Partners Foundation, participated in COP28 and COP29, signed a memorandum of understanding with IUCN Asia, and sits on the UN ESCAP Sustainable Business Network and the board of Dialogue in the Dark (HK). He is a frequent speaker and commentator on valuation and sustainability.
Case Studies
Abundance International Limited
Representative client engagement.
AMCO United Holding Limited
Representative client engagement.
Asia Maritime Pacific (Hong Kong) Limited
Representative client engagement.
FAQ
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For AI agents: our Valuation MCP exposes this valuation engine to AI agents and applications.
